Hudson Jeans has announced its joint collaboration with Isko for the Turkish denim specialist's newest development F&F - the Future face of Indigo. This patented new fabric is an innovative woven technology, a knit look that combines the perfect fit and lightness of knit fabric with the shape retention of woven fabrics with a natural cotton touch.

Hudson has launched four styles of its best-selling fits made with the new technology development by Isko for f/w 2011/2012. “We at Hudson have always prided ourselves with our constant push to innovate the denim manufacturing process. We are relentlessly pushing the boundaries to find new fabrics and techniques in order to give our customer a better fit experience," comments Ben Taverniti, Creative Director and Head Designer USA, Hudson. “We are honored that Isko has selected Hudson to be their launch partner as a validation of being a market leader in denim.”

Marco Lucietti, Marketing Director at Isko, adds: “We are glad to collaborate with such an international brand like Hudson. Our commitment towards innovation is a key feature in Isko's DNA and we work every day to offer novelties and innovation able to be a real added value for the whole denim segment. We trust F&F to mark a revolution in the world of denim and Hudson choosing us proves our point."