The Turkish denim specialist Isko has opened a new concept showroom called Iskoteca in San Benedetto del Tronto, Central Italy.

The new 360-sq.-meter Iskoteca archive and showroom holds about 2,500 jeanswear items — soon to become 5,000 — all made with Isko denims and finished with outstanding treatments.

“The aim of the initiative is not to make a new showroom for sales,” explained Moreno De Angelis, manager of Iskoteca and longtime expert in the development of treatments and washes for significant laundries and brands such as D&G. “It is rather an extra service we are offering our customers. They can come and see how our materials can be transformed - most differently and creatively. In addition, each garment can be tracked and every finish can be exactly reproduced according to its specific 'recipe' and laundry involved.”

Agostino Parati, CEO of Isko Italy, added: “Thanks to this new idea we are offering our clients and partners 25 years of research and innovation for creating ‘made-to-measure’ and exclusive products for each of them.”

Following the inauguration the company hosted an all-night party with 300 selected guests including jeanswear experts from Central and Southern Italy. The event took place in Senigallia in Central Italy inside the Rotonda a Mare, an Italian heritage building from the 1930s and popular dance hall in the 1960s.