Ingo Wilts, former Senior Vice Preisdent and Creative Director for Hugo Boss, is joining Kenneth Cole Productions, Inc. as its new Creative Director, effective Aug. 1.

Wilts, who will report to Chairman and Chief Creative Officer Kenneth Cole, will oversee design, design services and visual merchandising across all product categories. He is also expected to give his input on KCP’s licensee partners.

"We recognized a need for a strong and experienced design leader who can focus 100% of his time on product, which we are sure will bring better uniformity and consistency across all categories,” says Cole, who appointed Jill Granoff CEO last year to help move the troubled company forward.

Wilts, also a former designer for brands such as Joop!, Miltenberger, Lagerfeld and Daniel Hecter, added: "Kenneth Cole is an iconic American fashion brand with a solid heritage and immense unrealized global potential. I am thrilled to join Kenneth and the Company during a time of such significant opportunity. I look forward to working closely with him and Jill on realizing the long-term potential of the brand and building upon the DNA to create compelling contemporary fashion for modern men and women."