Danish fashion enterprise IC Companys is going to sell its brands InWear, Matinique, Part Two and Soaked in Luxury as well as the store concept Companys to DK Company, owner of brands such as Blend, Gestuz, Kaffe, Denim Hunter etc.
IC Companys wants to solely focus on its remaining brands in the premium segment. Over the past two years, the group has already taken several measures to simplify its complex business structure. Last year, it sold the brands Jackpot and Cottonfield to COOP.

IC Companys Group CEO Mads Ryder:”Instead of being good at many things, we must be the best at one thing. We firmly believe that IC Companys will achieve better future results by focusing clearly on operating fashion and sports brands in the Premium segment. This constitutes an attractive market with strong growth rates and good earnings opportunities which has also proven to be the case with particularly Tiger of Sweden and By Malene Birger during the past few years.”

Pursuant to the two enterprises’ agreement, DK Company has acquired IC Companys’ entire mid market division –brands, commercial rights and stores. At the same time all employees of IC Companys’ mid market division will be transferred to the new owner.

IC Companys continues to own Tiger of Sweden, By Malene Birger and Peak Performance. Furthermore, IC Companys owns Saint Tropez, which operates independently on its own platform, as well as 51 per cent of Designers Remix.