Trine Sveindal, rotates within Danish parent company IC Companys A/S from InWear to By Malene Birger. Sveindal, who formerly worked as International Wholesale Manager for InWear, will become International Wholesale Director of the brand By Malene Birger effective by December 1, 2011.

Moreover, Isabel Theobald-Becker, InWear Country Sales Manager Germany/Austria, for now will additionally to her present position also undertake the position as International Wholesale Manager at InWear. Theobald-Becker has been working for the company since 2001.

Next to InWear and By Malene Birger, also brands like Tiger of Sweden, Peak Performance, Designers Remix and Soaked in Luxury belong to IC Companys A/S.