On occasion of the 20th birthday of its brand Hugo, Hugo Boss will host an an art exhibition in London's Saatchi Gallery this summer.

In context of the Red Never Follows Project, Hugo has collaborated with 20 selected artists from across the globe who share the brand’s way of thinking. The Red Never Follows exhibtion will be on display in the Saatchi Gallery from 31st July - 1st September 2013 and will be accessible to the public. It shows artwork which was created specifically for the exhibition alongside existing pieces that shall reflect Hugo's spirit. The exposed works originate from Japan, Great Britain, Germany and the USA and include video installations, interactive light projections, sound design and skilful mural art.