Danish label Hummel presents a new interpretation of high fashion sportswear for men. In cooperation with various Japanese designers such as master-piece, Hummel created a 24 pieces collection called “hummel j” that combines the Scandinavian lifestyle with Japanese fashion. The collection fuses the futuristic Japanese perspective with the casual, practical active wear Hummel stands for. Jackets, trousers, shorts and pullovers will be available in a unique combination of fabrics.

“Hummel j” will be stocked worldwide from September onwards, with five selected stores within Europe. The known Hummel logo was revised in order to fit to in the new context of unconventional use of high-tech fabrics, prints and colours.