Hugo Boss entered the Austrian market with the opening of its very first mono-brand store in Salzburg. Located on the ground floor of the city’s former town hall, the store carries the entire offering of Boss Selection and Boss Black including menswear and accessories.

The location takes up a total space of 116 sqm, the modern interior of which is made up of brass details combined with dark brown glossy surfaces, bronze-colored glass and exclusive wallpaper. The store marks the beginning of more mono-brand Austrian shops; the next will open in Vienna on July 12 and future plans include shops in Vösendorf and Klagenfurt to open this fall.