Hugo Boss has re-opened its Champs-Elysées flagship store employing a new generation store concept. This store is just the first of ten flagship locations in key cities around the globe to boast the new interior design.

Key elements in the new concept include black steel grids with LED strips juxtaposed with fabric wall panels. Black profiles contrast with bronze-tinted glass, while high-gloss, mirrored surfaces enhance the classic mood of the space. One highlight is the “objet lumière,” a contemporary interpretation of a grand chandelier that serves as the centerpiece of each new location and creates a dynamic link among segments throughout the different levels.

The flagship carries all of the Hugo Boss brands across a total space of 1229 sqm. The ground floor showcases Boss Black Womenswear, Boss Orange Womenswear, Hugo Womenswear, Boss Black Menswear, Boss Green Menswear, and all men’s and women’s shoes and accessories. Boss Orange Menswear can be found on the mezzanine and Boss Black Menswear, Hugo Menswear, Boss Selection and all men’s shoes and accessories are presented on the lower level.