Hugo Boss has opened a new store on the North Friesian Island Sylt in Germany. The store with 172sqm presents the collections and accessories of the sportswear and casual lines for men and women of Boss Black, Boss Orange and golf-inspired line Boss Green, as well as Boss kidswear.

The concept of the store was exclusively created for the combination of showing the three lines (Boss Black Sportswear, Boss Orange and Boss Green) and works along the topic of sailing with original sails from the Hugo Boss yacht and harmoniously matching materials, such as stained oak and carbon steel that are to underline the sportive character of the store.

With the new store on the island of Sylt, Hugo Boss maintains ten directly-operated stores in Germany.