H&M has announced the very first store opening in Serbia, in the capital Belgrade. The location is planned to open during autumn 2013. Additional, H&M plans to enter also new markets like Chile, Estonia, Lithuania and via franchise in Indonesia during 2013.

"We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013", says Karl-Johan Persson, CEO at H&M.