H&M announces a men’s capsule collection with Brick Lane Bikes of East London, which combines the function of cycling wear with a city style. The 11 piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, a leading custom-bike specialist, which was founded in 2006. According to H&M the collection is made from more sustainable materials as part of H&M’s Conscious work, inspired by vintage pieces and sports performance. The collection will be launched on March 7, 2013 in around 180 stores worldwide, as well as online.

Each piece has been designed to be worn on and off the bike. The functional designs will provide performance as well as style. Materials used include organic cotton, recycled cotton and recycled polyester.