Hennes & Mauritz (H&M) has announced the opening its first store in India. It will be a flagship store, and is planned to open in 2014.

“We are very excited to open our first store in India. It is one of the most exciting countries in the world right now, with so much potential,” says Karl-Johan Persson, CEO of H&M.

The Swedish brand is also planning to expand in new markets. This year, H&M will open its first store in the Philippines and Australia.