From February 2013, H&M will start their clothes collecting initiative in selected stores worldwide, whereby customers will be able to hand in used garments in order to save natural resources and minimize environmental impact by avoiding textile waste. Any pieces of clothing, from any brand, and in any condition will be accepted. Each bag deposited will be exchanged for a voucher entitling the customer to an in-store discount. The collected clothes are to be processed by I:Collect, a partner of H&M. I:Collect provide the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.

Karl-Johan Persson, CEO of H&M states “Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution; to be able to leave their worn out or defective garments with H&M.”

According to H&M 95% of textiles, which are thrown out with domestic waste every year and end up in the landfill could be used again for recycling or even re-wearing. H&M wants to reduce the environmental impact of the textile industry and create a closed loop for textile fibres.