Swedish retail giant H&M will enter the South East of Asia by opening a store in Singapore’s most central shopping area. The store will be located on Orchard Road and will have a sales floor of approximately 3,000 sqm. The store is scheduled to open in the fall of 2011.

“We look forward to opening our first store in South East Asia. There is great potential for expansion in this highly populated and fashion-conscious region, and Orchard Road in Singapore is the perfect first step for this,” said CEO, Karl-Johan Persson.