H&M and Unicef teamed up again to help promote children’s rights to education among vulnerable communities and to get them out of working in the cotton industry and back into school. In support of the All for Children initiative from Unicef, 25% of the H&M All for Children collection will go directly to Unicef. The five-year project was launched in 2009 and focuses on the rights of children in the South of India and Bangladesh and aims to create a long-term change of generations of children, with improving access to healthcare, nutrition services and schools.

The collection, with its fashionable and covetable clothes for kids will be available in 160 stores and online from October 2011.

For more information about All for Children, please visit www.hm.com/allforchildren.