Hennes & Mauritz has opened the first H&M store in Moscow, the fashion-conscious capital of Russia.

“H&M is thrilled to expand into a new fashion-oriented market such as Russia and we are pleased to say we have now arrived in Moscow,” says Rolf Eriksen, CEO H&M. “Russia is an exciting market and we see great potential for expansion. H&M looks forward to bringing style-conscious shoppers in Moscow the inspiration to make their own personal fashion statement.”

The 3,000-sq.-meter store features fashion and stylish looks for the entire family, including high fashion must-haves for women, men, teens and children.

The fashion spotlight at H&M this spring is varied. Romance continues to be a trend. The look is well-groomed, coordinated and playful, with pretty watercolor shades and light neutrals. Another highlight at H&M this season is a designer collaboration with Matthew Williamson launching Apr. 23. The collection will give full access to his exclusive world, with a women’s collection bringing together iconic pieces from his past collections and the brilliant color of his catwalk looks. The second part of the collection, for both women and men, will be unveiled in May.

—Melanie Gropler