The Tommy Hilfiger Group has announced plans to open its largest anchor store in France this fall.

The 835-sq.-meter store will be located at 65 Avenue des Champs Elysees in Paris and, in the brand’s true aesthetic, will incorporate an eclectic mix of vintage furniture and props from the US and France.

“The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe,” said Fred Gehring, Chief Executive Officer of Tommy Hilfiger Group. "Champs Elysees is one of the most renowned avenues in the world, with a truly international clientele. It is an important milestone in our continued efforts to establish anchor stores in every major city around the world, and also reflects our firm belief in the potential for future growth in France."

"Due to its location on one of the most iconic avenues in the world, we see this as the sister to our Fifth Avenue store for Europe,” added Hilfiger. “Champs Elysees represents the intersection of aspiration and accessibility, which is at the heart of our brand. This flagship will be the perfect European home to bring our classic American cool to a global audience."

The company has approximately 1,000 Tommy Hilfiger stores currently worldwide, with freestanding stores located in cities including New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami.