After its kick-off in Milan in the beginning of October, the Hilfiger Denim Live European tour had its next stop in Berlin last week at the recently opened Gretchen Club in Kreuzberg, featuring Miami-born electronic artist Uffie and American indie pop rock band „of Montreal“. The next and last stop of the music road show is taking place at the Sala Heineken Venue in Madrid on October 27, presenting live acts such as New York-based band The Rapture, Brooklyn-based Nu-disco and R&B trio Jessica 6.

“The two-week European tour Hilfiger Denim Live is a fantastic opportunity for us to celebrate our brand’s fashion and music heritage,” Tommy Hilfiger himself commented. “The events in Milan, Berlin and Madrid see talent from our fall 2011 ‘Kids of America’ campaign and several renowned local artists and DJ’s are rocking the crowd in a true Hilfiger Denim style.“

Launched in 2009, Hilfiger Denim Live is a unique, live concert event format that features emerging American and local bands accompanied by a party with performances by internationally renowned DJ’s. Since its inception, the event has had four separate runs, with concerts taking place throughout Europe.