Markus Hefter is the new Exhibition Group Director for ispo winter and will be responsible for all sectors of the international sporting goods show. He succeeds Stefan Reschke, who recently moved to Vienna to act as General Manager of MMI Messe München’s International/Regional Office for Central and Eastern Europe.

Hefter, 38, came to ispo in 2007, taking the position of Project Director for the Outdoor sector, and was a vital contributor to the development of the new Outdoor concept. He was also an integral figure in forming the new partnership between the EOG (European Outdoor Group) and ispo winter, and will continue to act as a contact for the show’s Outdoor Community.

Reporting directly to Tobias Gröber, head of the B2B-Consumer Goods business unit of Messe München, Hefter has already begun working in his new position.

Manfred Wutzlhofer, Chairman & CEO of Messe München GmbH, says: “We are pleased that Markus Hefter accepted the position of ispo Exhibition Group Director. Thanks to his efforts, we were able to considerably strengthen ispo’s Outdoor segment, and we are convinced that he also will be able to further strengthen ispo’s position as the leading trade exposition for the sporting goods industry.”