US denim label H.I.S appointed Lutz Mai as its new division manager brand, effective April 1. 45 year-old Mai joined H.I.S in 2009, responsible for the distribution of the H.I.S products. Prior to this, Mai worked with brands such as Ecco and Mustang Jeans. His predecessor Wolfgang Sahm, who led the company since 2008, leaves H.I.S. The Otto Group owned brand that cooperates with over 700 trade partners installed Mai in order to expand and intensify these relationships.

The company further announced that it will focus on its license business and set its sights on further international expansions. This strategy will also be supported by Otto Group’s ‘House of Brands GmbH’, an umbrella project company that will serve to join forces and bundle synergies in departments such as IT, logistic or buying of, amongst others, the H.I.S brand. ‘House of Brands’ will be managed by Wolfgang Müller-Tonder who works with the Otto Group since many years in various leading positions.