Guru will open a flagship store in Riccione as part of an overall strengthening and relaunch strategy of the brand.

The new boutique will occupy 125 sq. meters across two floors inside the central PalaRiccione shopping mall in via Virgilio 17, a structure hosting many other multi and monobrand stores
The store will offer apparel and accessories for men, women and kids as well as fragrances.
Visible concrete elements, iron and brick decor, huge rustic wooden structures, raw wood and steel elements characterise the new industrial design location.

"We chose this image of store since it matches well with the strategy of the brand's relaunch - always irreverent and lighthearted in its inspiration - with the aim to present to the market all of the Guru and Guru Gang products we were able to deliver to the market thanks to a series of new licensing agreements," comments Simone Mantura, CEO of BRFL Licenses Srl, the company responsible for managing the brand, which since 2008, has been owned by Bombay Rayon Fashion Limited. This Indian company is listed on the Bombay market exchange and is one of the biggest worldwide textile groups with over 20 years of history and over 50,000 employees.