Last week, global lifestyle brand Guess celebrated the opening of a new showroom and head office in Moscow, Russia. The company has transferred all their business operations for the Russian market to a historical building in Maly Cherkassky Lane 2,

Guess’ new sales showroom is located on the third floor of the building and stretches over 600 sqm. It offers the entire product range including the Guess Jeans and fashion collections for men and women, the premium line Marciano for men and women as well as all accessories, footwear, underwear and the kids’ collections.

After the development of a business plan for Russia in 2010, Guess has strengthened its position in the market. All of the brand’s apparel and accessories collections are currently distributed via multi-brand and mono-brand stores in major Russian cities including Moscow, Sochi, Saint Petersburg, Saratov, Krasnodar, Yekaterinburg, and Chelyabinsk with a total of 35 free-standing stores to date and a further 7 stores due to open during the summer months this year.

Paul Marciano, CEO and Creative Director of Guess? Inc., commented: “Our business is developing well in Russia and our goal is to continue with the identification and creation of partnerships in all regions and principal cities with valid local entrepreneurs. Our target is to open more than 100 stores under license by 2016. I am thrilled with the welcome our brand has received in this market to date and excited to be present to celebrate Guess in Moscow.”

The brand’s new premises in Moscow were inaugurated with an exclusive cocktail party on the night of June 20. Amongst the guests were models Claudia Schiffer and Elena Perminova, stylist and former Russian Vogue fashion director Ekaterina Mukhina or artist Daniil Fedorov.