Gioie is celebrating its 10th anniversary this year for the F/W 2013/2014 season. The collection is characterised by applications of precious materials and elaborate decorations. This collection is one of seven product packages offered every season by jeans and casualwear brand Met.

Every Gioie collection includes approximately 100 pieces and 20 accessories, and offers a complete woman's look, comprising of shorts, miniskirts, skirts, sweatshirts, tracksuits, shirts, dresses and jeans. The denim selection of Gioie is available in a variety of fits, such as skinny, baggy and boot cut.

Most items of the collection are decorated with complex elements and precious materials such as Swarovski crystals, stones, studs, metallic mesh, broches and sequins.

The Gioie collection will celebrate this special anniversary by launching five special items; three jeans models, a miniskirt and a sweatshirt. The five special items are all richly decorated with Swarovski crystals, stones and other outstanding materials and come inside a special collector's package.

Italian company Gruppo Italservices is made up of three divisions which together produce and distribute eight brands offering jeans and casualwear: Italservices Spa (managing the brands; Met, Met&Friends, Cycle and Heavy Project); JT Industries (JColor and Sartoria Tramarossa) and IT's News Spa (Nolita and Ra.Re,). The company closed 2011 with a €130 million turnover and sells in Europe, the Middle East, Russia, Japan and America.