The spirit of the Notting Hill Carnival should bring to life the spring/summer 2016 Pepe Jeans London campaign, starring Georgia May Jagger and Simon Nessman. Are you ready to get it on? -  that’s the title of the new campaign, photographed by Daniel Jackson and styled by Katy England. One focus: denim, the linchpin of Pepe Jeans London.

Watch the interview with Georgia May Jagger and Simon Nessman here.