Sydney based fashion brand Ksubi announced that Creative Director George Gorrow will leave the company after 12 years effective immediately.

"There was always a day when it would come for me to leave Ksubi, and after 12 great years, the time is now," says Gorrow. "It's been the ride of my life - roller coasters, blood, guts and glory, everything I could have dreamed of, but none the less, its now time for me to take the next step in my career. But for right now I intend to take a well earned break, spend time with my amazing wife and practice on my surfing, try to get some cool nose riding style and celebrate this great life we live."

"Ksubi would never have represented everything that it stands for without George" says Ksubi Chairman, Harry Hodge. "Not only has he left his mark, but rather, George has left a profound imprint, which will be hard to forget. We wish him nothing but the very best in his future endeavours and look forward to watching him grow."

A successor isn't announced yet.