Gas has recently opened a new flagship store in Mumbai, inside High Street Phoenix, one of the most significant shopping malls of the city and a location that gathers some of the best international fashion brands along with a wide selection of entertainment offers.

The new concept store reinterprets some of the brand’s most iconic interior decor elements in a very innovative way. For instance, it is characterized by two wide shop windows facing the main square of the mall. The store’s facade is covered in white wavy metal and lets light filter through led panels that constantly change hue while always conveying a fresh interior atmosphere.

Gas strongly believes in the importance to expand in India, a market whose economy is evolving fast and whose population is among the youngest globally. The new Mumbai flagship store adds up to the already existing 46 stores spread among the country’s major cities. Out of this, there are shop-in-shops based inside chain stores and department stores such as Shoppers Stop, Kapsons and Iconix, with 11 additional monobrand stores in Mumbai, Delhi, Ludhiana, Hyderabad, Chandigarth, Chennai, Thane, in addition to Ahmedabad, Bangalore, Pune and Delhi again, which opened throughout 2014.

The presence of Gas in India is constantly expanding as the result of the master franchise agreement with the Indian group Reliance Brands Ltd, a solid and established company. Thanks to this, Gas has found a partner with whom it can share common vision, strategies and targets for the future, while respecting values and identity.

“For the next five years our common aim is to make Gas become a major player in the premium lifestyle market niche with a thorough distribution network and a strong reputation for our target – open-minded and cosmopolitan young professionals who are conscious about the latest trends and look for the best from international fashion for both their working occasions and leisure time,” commented Claudio Grotto, founder and president of Gas, while inaugurating the Mumbai store.

For its 'Gas Free for 30 Seconds' digital campaign (30 seconds of free shopping on its e-commerce page to celebrate the brand’s 30th anniversary) – Gas registered some record results in India such as over 110,000 participants and almost 20 million page visits for watching the mini-website event.

Inside the Mumbai store
Inside the Mumbai store