To push its plans for repositioning Dutch-based Denim label Garcia redesigns its showrooms in line with a new concept: “The Warm Italian Home”.

Having rebuilt the Garcia showrooms in Brussels, Oslo, Salzburg, Strasbourg and Germany already in spring, the brand will redesign showrooms in Helsinki in Aix en Provence, Toulouse, Copenhagen and Stockholm starting in November. The new concept, based on the Italian design, includes hand and custom-made interiors that give each showroom character. The showrooms incorporate antique wood, vintage-items, denim fabric and metal into their design.