After testing the waters in Scandinavia with a pop-up store in Copenhagen and a brand business in Malmö, international sportswear brand Gaastra now opened their new flagship store in Stockholm, Sweden on 12 November. The launch of the store marks an important step in the international expansion of the brand, especially in Scandinavia.
The flagship store is located in Stockholm’s prestigious Mall of Scandinavia and occupies 87 square meters. The design of the store is dominated by wooded shelves and navy blue walls. Stockholm was chosen as the flagship location because of its status as Sweden’s cultural, political and economic center.
Gaastra wants to further expand in Scandinavia due to the shared maritime history of both, the brand and the area. The brand has also a strong wholesale presence with around 50 wholesale outlets in Denmark, Norway and Sweden.
Stockholm Flagship Store
Råsta Strandväg 19 A
169 79 Solna