With shops already in the Dutch cities of Den Haag and Utrecht, fashion brand Gsus Sindustries has opened its third concept store on Amsterdam's Koningsplein 8. 

The new concept store follows a clear retail pattern, atmosphere and boutique service. All of the stores present the brand in spaces covering 80 to 120 sqm, with interiors inspired by the philosophy ‚made by instinct’. The basis of the brand’s store positioning is Gsus’ free-spirit, intuitive roots and the target of young grown-ups looking for originality instead of status symbols. 

The new Amsterdam location is furnished with untreated wood, metal and concrete.
A design highlight is a spiral-shaped copper tube that breaches the entire shop and
storefront while acting as a merchandise display. More openings in the Netherlands are planned this year, as well as in Germany.