Another successful installment of Project Global Trade Show has come and gone in New York, but it's not over yet. Los Angeles will get its first taste of the men's premium sportswear and denim brand show as "Project California" will make its inaugural debut August 1 - 3 at the Cooper Building, located in the heart of downtown LA's Fashion District.

The third and most recent edition of Project was held July 19 - 21 and was spread over two venues: The Metropolitan Pavilion in Chelsea and the Puck Building in SoHo. The show has seen significant growth in the past year since its initial launch last July. This season's show featured 230 exhibitors--up from last season's 130 and its first show's 65--and enjoyed over 4000 visitors from around the world.

Destroyed denim dominated the show as premium denim labels featured tattered, torn and stitched details on jeans for spring '05. Organic looks were also plentiful. Fabrics like hemp and waxed or crumpled linen gave shirts, loose-fitting pants and lightweight zip-front jackets an au natural feel --especially in earthy shades of stone, gray and olive. Riding on the same neo-hippie wave, T-shirt graphics made strong political statements. In-your-face messages and visual innuendos were plastered all over vintage-inspired and regular tees.

For more information on Project Global Trade Show and Project California, check

Joselle Yokogawa, Features Editor