Whereas TheKey.to’s main focus is on sustainable streetwear and urban styles, the
GreenShowroom being held at the same time sees itself as a platform for eco and innovative design, from high-end all the way to luxury goods. In the exclusive ambience of the Hotel Adlon near the Brandenburg Gate, GreenShowroom will be showcasing eco products from July 7 – 10, including apparel, accessories, cosmetics and lifestyle articles. The list of exhibitors includes Leila Hafzi, Grüne Erde, Green Age, Luxury Fair Craft, Ute Auwärter, Magdalena Schaffrin, Royal Blush and Christina Krämer. For the first time the four-day event will also culminate in a fashion show featuring the collections of all GreenShowroom designers.