Burton Snowboards Europe has announced the relocation of its brands Gravis and Analog from its European headquarters in Innsbruck to Hossegor, France.

The move comes as a result of the two brands’ growing focus on the skate and surf markets.

Hossegor is located on the west coast of France and well known as Europe’s surf capital. Spanning few kilometers, the city hosts nearly all the European headquarters of surf and skate brands, including Quiksilver, Roxy, Billabong, Element, Insight, Nikita and Rip Curl. Consequently, the Gravis/Analog office will be close to the Channel Islands office, also owned and operated by Burton Snowboards. Philippe Gouzes, Burton Europe’s Vice President of Sales, will oversee operations of all three brands.

The Gravis and Analog crew will be further strengthened by the addition of Greg Poissonnier to their marketing team in the new title role of Team & Core Marketing Coordinator. Poissonnier is a household name in the industry, with a career as a professional snowboarder and a passion for skateboarding and surfing. Before joining Gravis/Analog he led Globe’s skate team and marketing. He brings extensive experience and understanding of the action sports world to the Gravis and Analog crew.

In addition to Poissonnier, Charlie Tidball (Creative & Retail Marketing Europe) and Thomas Bonora (Sales Coordination Europe) will complement the Hossegor Gravis/Analog team. The Gravis/Analog office in Hossegor will focus on all key marketing initiatives such as events, retail marketing, creative, team management and PR, and take care of all sales aspects.

Said Gouzes: “I’m looking forward to Gravis & Analog’s future down here in the Southwest of France as we felt it was key to be close to the European surf and skate mecca. You can compare it to our structure in the US, with Gravis and Analog being based close to the beach in Irvine, CA. I’m confident the move will allow our brands to grow in both the surf and skateboard worlds.”

Hermann Kapferer, Burton Europe’s General Manager, added: “We discussed this for years now as we felt this move has to happen one day. When we introduced Gravis Skateboarding last year it became obvious that the time is right now to finally relocate our skate- and surf-driven brands to the beach.”

—Regina Henkel