Gravis & Analog have announced that Totti Nyberg has taken over the role of the company's European Brand Director. Prior to this position, the 31-year-old Finn was employed as a sales rep for Forum, Special Brand and Foursquare and most recently served as CEO of Makia Clothing. Nyberg will operate out of Burton's European headquarters in Innsbruck and will oversee all European marketing and sales. 

“I’m very excited about the great opportunity I’ve been given,” said Nyberg. “During my years in the boardsport and streetwear business I’ve always been a huge fan of both Analog and Gravis. To be honest, it was my love for the brands that made me decide to take the job. Needless to say, I will do my very best to bring Analog and Gravis to the success they deserve.” 

Hermann Kapferer, General Manager of Burton Europe, commented, “I am very pleased that with Totti accepting this position the Gravis & Analog team is complete again. Totti’s skills and experience in the streetwear sector, his snowboarding background as well as his passion for these two brands make him the right person to take over this role. I’m looking forward to work with Totti and to support him in driving the brands forward into the future.”