UK-based sportswear line Golddigga ( has lost its CEO. Adrenaline Design Ltd, which produces the line, announced in a written statement today that CEO Daniel Morris “has left the company to pursue other interests within the fashion industry. Mr Morris leaves the company as a result of cultural and strategic differences.”

Current creative director Aaron Thalmann, the previous owner and current shareholder in the business, will continue in that position and temporarily assume additional responsibilities. In addition, Denzil Lee, the current executive chairman, “will increase his time and involvement in the business with immediate effect.”

Golddigga is an 8-year-old young women’s fashion brand aimed at females ages 15 to 25. It is sold throughout Western Europe and in Australia, Russia and North America.