British brand Gola holds a treasured place in the sporting history and has been associated with some of the biggest names in sport since the brand’s inception in 1905. For fall/winter 2012 Gola is introducing an exclusive new diffusion collection called ‘Gola Legends’, which builds on Gola’s sporting heritage by taking legendary styles from Gola’s design archives and reinventing them for today’s market. 

The new collection is the brain child of John Broe, Gola brand consultant, who has trawled through Gola’s design archives and identified a handful of key styles from the brand’s heyday as inspiration.

The Gola Legends collection comprises two original styles; ‘Badminton’ and ‘Squash’ feature an iconic Gola sun yellow lining, authentic Gola unbranded wingflash, Union Jack Gola branding on the tongue and a towelling in-sock to give distinctive vintage feel to the collection. 

The Gola Legends collection will be subject to an exclusive distribution policy and will only be available through selected retail stores. A range of eye-catching point of sale material has been developed to accompany the collection.