Gola Classics has appointed John Broe as new brand consultant. Previous to joining Gola, Broe has been working in the footwear industry for 21 years. The footwear expert will be working alongside the existing sales, marketing and design departments at the Gola head office in Lancashire. He will advise on the range segmentation, retail distribution and product development. The move to appoint the new brand consultant comes along with the company’s plan to increase international distribution. Managing Director, Tony Evans, commented: “John Broe has vast experience in the footwear market, his knowledge will be invaluable as we look to expand the Gola brand in the UK and internationally.”