The Global Destination for Shoes & Accessories (GDS) trade show has unveiled that its next summer edition in Düsseldorf (30 July-1 August) will host an end-consumer event called Out of the Box. During the 1st of August, fair exhibitors, attendants and locals are invited to visit all the attractions, events and entertainment around shoes and accessories planned in Düsseldorf’s city center stores, where shops will stay open all day long (from 15h to 22h). The trade show is closely collaborating with retailers, exhibitors, restaurants and fashion schools, among others.

In contrast to Bread & Butter’s decision of not celebrating the public days, GDS has decided to involve end consumers and present the upcoming shoes- and accessories trends to them. According to the organizers, the Out of the Box festival will also provide additional revenues for the commerce during a usually-quiet period of the season and an image enhancement for Düsseldorf as a fashion location.