Footwear manufacturer Global Brand Marketing Inc. (, or GBMI, has signed an exclusive licensing agreement with sportswear line Sean John ( This agreement will give GBMI the license to design, develop, manufacture and distribute Sean John collection footwear for men, women, and children worldwide with a collection that includes dress/casual and athletic styles to accompany the Sean John men’s and women’s collections.

The new footwear will be launched during the New York FFANY show in June 2007 for s/s 2008.

“We have the utmost respect for the fashion ingenuity of the Sean John brand, which has flourished in a short amount of time under the creative direction of Sean ‘Diddy’ Combs and his design team. We look forward to leveraging the strong relationship that he has built with the core fashion conscious and urban consumer,” said GBMI’s CEO, Killick Datta, in a statement. “We believe that our innovative design team, extensive global distribution capabilities, and strong commitment to quality will help make this a very successful partnership.”

“We launched a capsule collection of footwear, the Sean John Elites, in the fall of 2005, and it was an instant success,” added Combs. “With this new partnership, we will be able to dramatically increase our offerings and distribution. We look forward to working with GBMI as we believe they are the industry leader in both design and distribution.”