Gas is revving up its presence in the world of professional motorcycling. For the Spring 2009 season, Italian MotoGP champion Andrea Dovizioso created a limited edition jeans collection called Gas4Dovizioso exclusively for the denim brand. The new range can now be seen for the first time at the “Denim Mania” event through Mar. 28 at La Rinascente youth stores in Milan and Rome. Dovizioso himself will appear at La Rinascente in Milan on via Santa Radegonda 10 this evening from 6 - 7 p.m. Subsequently, the jeans will be sold in all Gas flagship stores in Italy and in select multibrand boutiques.

—Julia Giebels