For the first time, Gant has been named the official premium sponsor of Duesseldorf's Power Horse World Team Cup, in which the world's top eight tennis nations compete for the title of ATP World Team Champions. The casual clothing and sportswear brand, which was established in 1949 with strong roots in the realm of tennis, will provide a fully catered Sky VIP Lounge during the tournaments and will outfit the ball boys in Gant polo shirts, hoodies, shorts and baseball caps. 170,000 spectators are expected at the seven day event, which takes place from May 20-26, 2012.

The main importer of Gant Deutschland, Herr Coen Duetz, explains: “After Gant became the main sponsor for both the men’s and women’s 2011 European Hockey Championships in Monchengladbach, it was important to us that we also got involved in a prominent sports event in 2012. One of the most popular tournaments on the World Tour, the Power Horse World Team Cup is a unique opportunity and a challenge for Gant, to consolidate company values and philosophy on a lasting basis amongst national and international fans.”

This year also finds Germany's national women's hockey team in Gant attire. As a sponsor of the German Hockey Coalition, Gant has provided clothing for the women's team since 2010. This summer their wardrobe will include chinos, fitted jackets, modern striped shirts, feminine twin-sets and sporty hoodies that are all deeply reflective of Gant's signature style.