Another premiere has been announced for this summer’s Bread & Butter. US Gant Rugger will present their collection for the first time in Berlin at the fair’s L.O.C.K. AREA, home to authentic brands. Gant Rugger was launched in 1973 when the son of founder Bernard Gant introduced the classic Rugby shirt to the men’s wardrobe. Started as capsule collection, it has become a full range line ever since Christopher Bastin assumed design responsibilities. The American Ivy League remains a strong source of inspiration.