During Bread & Butter in Berlin, G-Star presented its S/S 2014 collection at the Kater Holzig location, and announced the two new talents who will be testimonials of the new F/W 2013/2014 ad campaign: Sergio Pizzorno, guitar player and songwriter of the UK band Kasabian, and Keenan Kampa, dancer of the Russian theatre ballet Mariinsky. The new campaign will be officially disclosed on 12th August.

Within Kater Holzig, G-Star presented a unique denim experience within the RAW Story Room which showed key styles for S/S 14, including the Type C, the newest 3D denim model for men and women. The Type C is a smart tapered model with long back pockets.

The night was livened up by a performance from Conny Janssen Danst, a significant modern dance group from the Netherlands.