In August 2014 Dutch premium denim brand G-Star opened its second store in Italy, in Florence, together with A.R.P. - Advanced Retail Project - specialized luxury retail management group.

After opening their first store in Rome in Via del Tritone in January 2014, they inaugurated their new 180-sq.meter flagship store in Florence, in via degli Strozzi 4R-6R.

G-Star’s expansion plan together with their partner A.R.P. expects to open other flagship store in major Italian and foreign cities such as, for instance, Milan (probably by October 2014), Venice (November 2014) and Madrid (October 2014).