Yesterday night Japanese watch manufacturer Casio celebrated the 30th anniversary of its G-Shock watch with a final event at Kraftwerk in Berlin. Throughout the year G-Shock has organized G-Sessions, e.g. pop up stores and exhibitions across Europe, as well as created a competition between seven different creative groups from Amsterdam, St. Petersburg, Paris, London, Barcelona, Milan and Berlin.

Each group was set the task of showing their work and G-Shock designs in the form of a Youtube video. The video with the most votes won. People could still vote until midnight and the winner was announced shortly thereafter. The lucky winner was Sasha Snoom, an artist and skater from St. Petersburg, who’s many skating injuries inspired him for his design. Snoom was awarded with 5000 Euro.

G-Shock founder Kikuo Ibe was present at the event. The Casio engineer invented the G-Shock in 1983. Fed up with watches that might survive a fall with plenty of scratches, he decided to build a sturdy watch that would withstand up to 10 bars of water pressure, run for 10 years on a single battery and withstand a drop from 10 metres. This iconic “triple-10 concept” continues to serve as a blueprint for all contemporary G-SHOCK designs.