G-Star wants to strengthen its franchise business worldwide. Currently the Dutch denim brand offers over 5,500 points of sales in 65 countries worldwide, of which 200 monobrand stores are operated by franchisees. The company now says it wants to have 750 highly profitable monobrand stores worldwide by the end of 2015.

“Franchise businesses can be very lucrative, even in the current time of economic downturn,” said Camiel Slaats, Commercial Director of G-Star. “The G-Star Retail Solutions concept offers various business models that suit every local retail environment and cater to the variety of target audiences across the world.”

All monobrand stores present the complete men’s, women’s and accessory collection in an environment that transfers the CI of the G-Star brand. The uniform global look is rough, stylish, pure and functional.

To expand the franchise business G-Star has partnered with E. Factor, a network for entrepreneurs with over 800,000 members. Together, they’ve launched a campaign to find entrepreneurs who wants to build up monobrands in their region.

—Melanie Gropler