Yesterday, denim brand G-Star inaugurated its new flagship store in Cannes. G-Star hosted a special store opening during the 65th Cannes film festival with a night of performance, art, music and fashion. The store was officially opened by G-Star’s forthcoming campaign face, American actor Caleb Landry Jones and English singer-songwriter Anna Calvi.

Young rising American actor Caleb Landry Jones (X-Men: First class and Antiviral) will feature in the fall/winter 2012-13 campaign shot by photographer Anton Corbijn. The female face that features the campaign will be revealed at the Bread and Butter tradeshow in Berlin on July 4.

The opening of the new G-Star store was attended by English singer-songwriter Anna Calvi, who gave an acoustic performance. DJ Jean-Benoît Dunckel, formerly part of the electronica duo Air and electro pop band Tomorrow’s World, also gave an in-store performance. Guests of the opening ceremony were Lou Lesage, Beatrice Rosen, Delphine Chaneac, Shirley Bousquet, Christophe Barratier and Aurelien Wiik.

At the Cannes store opening G-Star also presented the travelling Denim Museum, containing the RAW Art Series that contextualizes denim as collectable art objects. Included in the opening event was also the G-Star Pop-up show, transforming a catwalk show into real live interaction on a mini scale.

The new G-Star flagship store in Cannes on the Cote d’Azur is a continuation of the brand’s global expansion. Recently opened flagship store locations include: Rodeo Drive in Beverly Hills, Causeway Bay in Hong Kong and Ginza in Tokyo.