Just in time with Berlin Fashion Week, Hamburg-based streetwear and fashion online retailer Frontlineshop has launched the completely reworked design of its web shop yesterday. A cleaner outlook shall support a better user orientation and understanding of the shop. At the same time, enlarged promotion areas and pictures allow for a stronger emotionalization of the store and of Frontlineshop as a brand.

Starting from two different gender starting pages, the user can browse frontlineshop.com assorted by different categories, brands or trend topics. Enhanced assortment clusters and an intelligent navigation shall lead the shopper directly towards a relevant range of goods. The new shop design clearly puts the product in the focus and incorporates an easier and more user-friendly ordering process. An own in-house softwear developing team will continuously work on the advancement of the shop.

Matthias Zillmer, CEO, is happy about the results: "“In 2012, Frontlineshop has invested a lot of time and manpower to online with a cool look and feel, new features and functions”." Also Torsten Lange, Frontlineshop’'s founder and CEO is satisfied: „"We are sure that our customers will receive the new design of our shop very positively. But also our brands will benefit as we can now act much more flexible than in the past and therefore represent a better promotion and branding space for our partners.”"