Firenze. Fashion Atlas” is a book-project by critic and fashion curator Maria Luisa Frisa emerged by Centro di Firenze per la Moda Italiana and Pitti Immagine. Aim of the publication is to celebrate the history of fashion associated with Florence over the past sixty years. The book is dedicated to Firenze Hometown of Fashion series of events recently held during the last edition of Pitti Uomo, also in Florence, in June 2014.

The book is conceived as a concise dialogue between past and present through an itinerary tracing the fundamental role of Florence. “Inside Firenze. Fashion Atlas events, places and people of fashion are connected in a vital, throbbing constellation of today,” commented Maria Luisa Frisa. “This book reveals how Florence is the only city in Italy that is capable of reactivating its geography and its history year after year thanks to the effects of fashion. And, it is not only the fashion that lives and works here, but the fashion that comes to the Pitti Immagine events from all over the world, reading and reinterpreting the places and creating new itineraries”.

A series of maps, arranged by place type – villas and gardens, industrial buildings and art galleries, libraries and stores, piazzas and theaters – enliven the history and the chronicles that are always part of fashion in Florence. And, through an unusual and smart iconography, they will tell how each place, from the palazzo to the disco, from the museum to the industrial building has welcomed and exalted the myriad aspects of fashion year after year – an itinerary that is unequalled anywhere in the world.

The series of maps is punctuated by essays on various topics: from the Sala Bianca to today’s designers, from the relationship between the classic and the avant-garde to the fashion business and independent realities.

In the middle of the book, an iconographic atlas presents a series of fashion images from the past 60 years, all set in Florence.

The book was published by Marsilio Editori in two languages (Italian and English) and will be distributed through international bookshops by Rizzoli International from 2015.

Firenze Fashion Atlas drawing by Brunetta
Firenze Fashion Atlas drawing by Brunetta