The first H.E. Mango Store in Germany is to open in Heidelberg, on the 30th of March. The concept store is in Hauptstraße 59, and has a floor space of over 260 square meters. The store exclusively sells men’s clothing. In 2013, a store in Munich and Trier will open. H.E. by mango is also represented in women’s wear stores such as Berlin, Cologne, Hamburg, Munich, Münster and Wiesbaden. The interior in the German store is the same as in other international H.E. stores: big carpets, areas to relax in, leather arm-chairs, and accessories-chests.

The label started in 2008. Presently there are over 100 H.E. by Mango stores, in 27 countries. In the future H.E. Mango is aiming at 10% of the group turnover and 500 selling points. This year 80 new stores are planned, mostly in Europe and South-Asia.